Phleeya's Commitment

Phleeya's Commitment

Preserved Flowers, Crafted in Yunnan

Since our founding in 2012,Phleeya has grown into our own brand,serving as our corporate identity and reaching an ever-growing number of customers.

Phleeya is committed to building a global shared service platform for the preserved flower industry.Centered around preserved flowers, we integrate and optimize resources across the industry chain, supply chain, talent pipeline, and innovation network,fostering collaborative growth and creating a sustainable ecosystem where all thrive together and value is continuously regenerated.

  • Raw Material Cultivation

    ※ Sourcing high-quality flowers from the source

    Leveraging the unique karst ecological landscape and fertile soils of Shilin, Kunming, we have established our own 11,700 m² standardized rose cultivation base, focusing on premium cut rose varieties such as Austin, Juliet, and Ocean Song. At the same time, we have built long-term direct procurement partnerships with over 80 compliant farms across more than 20 premium flower-growing regions worldwide. We prioritize partner farms that practice sustainable ecological cultivation and hold international agricultural certifications such as GAP and MPS. We regularly conduct on-site inspections at planting bases both domestically and abroad, strictly controlling flower harvesting standards. Only flowers at 70–80% bloom with thick, full petals are selected, while 40% of substandard materials are rejected. Additionally, we have revitalized idle and fallow lands in Shilin to scale up the cultivation of supplementary materials such as hydrangeas and foliage, achieving self-sufficiency in raw materials and ensuring stable quality and supply from the very source.
    Smart Greenhouse Rose Farm
    Smart Greenhouse Rose Farm
    Harvesting Premium Cut Roses
    Harvesting Premium Cut Roses

  • R&D and Innovation

    ※ Continuously iterating with hundreds of new products each year

    In collaboration with the Kunming Institute of Botany, Chinese Academy of Sciences, we have jointly established a dedicated R&D center for preserved flowers. Holding 26 independent core patents (including 2 invention patents), we have broken the technological monopoly once held overseas. Each year, we independently develop over 300 new products featuring novel color schemes, flower shapes, and floral arrangements, while closely tracking market trends in domestic gifting, interior décor, wedding industries, and overseas light-luxury markets – balancing timeless classics with seasonal fashion-forward releases. We continuously refine our core processes – vacuum negative pressure dyeing, low-temperature color fixing, and cell glycerol replacement – shortening the traditional 30-day production cycle to just 7–10 days. Simultaneously, we conduct rigorous safety, weather resistance, and moisture-proof stability tests, persistently addressing issues such as fading and brittleness in existing products, to create uniquely differentiated preserved flowers that are unmatched in the industry.
    Flower Weathering Test
    Flower Weathering Test
    New Arrivals Showroom
    New Arrivals Showroom

  • Standardized Production

    ※ In-house developed processes + meticulous manual quality control

    After harvesting flowers at the optimal time, we process them using our self-developed complete preservation technology for preserved flowers. All processing materials comply with domestic and international safety standards, including food-grade glycerin and water-based heavy-metal-free dyes, with no pungent or harmful chemical additives. Since our founding, we have continuously upgraded our processing technologies, enabling us to produce highly transparent and multicolored preserved flowers, as well as low-sugar cell bottle series and hollow color series, creating a product texture that competitors cannot easily replicate. We implement a green processing system with low environmental impact throughout, equipped with clean, dust-free production workshops to provide a safe and comfortable working environment for our employees. All processed flowers undergo multiple layers of internal quality inspection; only qualified products proceed to the finishing stage. We collaborate with local first-hand warehouse manual workers, strictly following standardized operation manuals to hand-trim, assemble, and package each floral product, eliminating rough defects common in automated assembly lines.
    Floral Assembly Line
    Floral Assembly Line
    Hand-Trimmed by Florists
    Hand-Trimmed by Florists

  • Warehouse Logistics & Sales Services

    ※ Efficient delivery covering all regions

    We have introduced a digital intelligent warehousing management system, with over 2,000 varieties of preserved flowers and finished products in regular stock. This enables precise inventory control and ensures rapid order fulfillment. For domestic orders,现货 orders placed before 4:00 PM are shipped within 48 hours. For international orders, we provide standardized packaging and end-to-end logistics tracking. Before dispatch, each order undergoes a second quality inspection, and we use custom shock-proof foam and reinforced cartons for careful packaging to minimize transit damage. Offline, we have established a large brand showroom and host two new collection launch events each year, accompanied by live demonstrations of floral arrangements and commercial application scenarios. Online, we synchronize new product updates in real time across our official website, short-video platforms, and e-commerce channels. We hold a leading position in the domestic high-end preserved flower market, export to over 50 countries worldwide, and regularly participate in international flower exhibitions to continuously expand our global partnerships.
    Standardized Finished Product Warehouse
    Standardized Finished Product Warehouse
    Phleeya Live Streaming Room
    Phleeya Live Streaming Room