Company Profile

Yunnan Feiliya Flowers Co.,Ltd.

Founded in 2012, Phleeya has been dedicated to the research, development, and production of preserved flowers. Over the years, we have built a comprehensive preserved flower industrial chain. The company has established strategic partnerships in industry-academia-research and education with the Kunming Institute of Botany and Southwest Forestry University, and has collaborated with the Department of Science and Technology of Yunnan Province on R&D and demonstration projects for the deep-processing standardization system of preserved flowers. We hold 18 proprietary patents and have obtained ISO 9001 certification, ethical compliance certification, and an EIS environmental impact assessment report. In 2013, we achieved sales of RMB 1.6 million. To enhance customer experience, we opened the Phleeya Preserved Flowers flagship showroom at the Dounan Flower Trading Market in Kunming in 2016, with annual sales reaching RMB 4.7 million that same year. In 2017, we established our corporate management philosophy: "Customers first, employees always." We also opened up company equity to encourage employee shareholding, marking the beginning of a new era for Phleeya. In 2018, to ensure better quality and consistency, we independently developed preserved rose head processing technology and invested in the construction of a preserved rose flower material factory, with an annual production capacity of 5 million roses across 12,000 m². Sales exceeded RMB 17 million that year. In 2019, sales reached RMB 37 million. The company expanded into new areas with the establishment of a fresh flower cultivation division, introducing modern cultivation techniques. At the same time, our international trading platform was launched. By mid-2020, we had preliminarily established a fully integrated preserved flower industrial chain, covering raw material cultivation, raw material processing, finished product manufacturing, domestic sales, and international trade – positioning Phleeya as a comprehensive professional service provider in the preserved flower industry. In 2021, the company established a Party branch and was recognized as a Four-Star Party Branch.

Corporate Photo Gallery

  • Yunnan Feiliya Flowers Co.,Ltd.
  • Yunnan Feiliya Flowers Co.,Ltd.
  • Yunnan Feiliya Flowers Co.,Ltd.
  • Yunnan Feiliya Flowers Co.,Ltd.
  • Yunnan Feiliya Flowers Co.,Ltd.
  • Yunnan Feiliya Flowers Co.,Ltd.
  • Yunnan Feiliya Flowers Co.,Ltd.
  • Yunnan Feiliya Flowers Co.,Ltd.
  • Yunnan Feiliya Flowers Co.,Ltd.
  • Yunnan Feiliya Flowers Co.,Ltd.
  • Yunnan Feiliya Flowers Co.,Ltd.
  • Yunnan Feiliya Flowers Co.,Ltd.

Corporate Culture

企业文化
企业文化
企业文化
企业文化
企业文化
企业文化
企业文化
Our Mission:
To build a globally shared service platform for the preserved flower industry.

Our Vision: 
To be the world's most professional preserved flower service provider, delivering the “211” Initiative – 2,000+ global customers, 100 entrepreneurial dreamers, 1,000+ jobs.

Our Values: 
Integrity · Pragmatism · Enterprise · Innovation · Collaboration · Sharing

Our Philosophy: 
Customers first, employees always.

Our Promise: 
Quality is a reflection of character. Not every preserved flower deserves the name Phleeya.

Development History

  • 2012.3
    Company Founded

    Yunnan Phleeya Flowers Co., Ltd. was established, launching the proprietary brand "Phleeya." The company started its entrepreneurial journey through e-commerce platforms such as Alibaba and other online sales channels.

  • 2016.2
    Offline Store Launched

    We opened our offline store at the Dounan Flower Market, creating an experiential sales model that integrates "online + offline" services.

  • 2016.3
    Employee Shareholding Platform

    The company implemented an internal partnership reform and established an employee shareholding platform. That same year, we were invited to participate in international flower exhibitions and the China Zero Trade Fair.

  • 2018.3
    Raw Material Processing Plant

    Construction of the raw material processing plant of Shilin Hualai Preserved Flowers Co., Ltd. was completed and put into production, with an annual designed capacity of over 10 million roses and 5 million stems of other grass flowers.

  • 2019.4
    Floral Art Training

    The first session of Phleeya Preserved Flowers Floral Art Training was launched, adopting a free-of-charge model to better serve our customers' clients.

  • 2020.3
    Cultivation Division Established

    Phleeya Preserved Flowers Cultivation Company was established, accelerating internal entrepreneurship and upstream-downstream collaboration. With our entry into the cultivation sector, we formed an internal Cultivation Division, initially achieving a closed-loop preserved flower industrial chain.

  • 2020.12
    Party Branch Established

    The Party Branch of Shilin Hualai Preserved Flowers Co., Ltd. was established. Guided by the policy of "Rural Industrial Revitalization," we achieved an annual production of over 5.6 million preserved roses and more than 200,000 hydrangeas, with cooperative cultivation area exceeding 570 mu (approx. 38 hectares).

  • 2021.4
    Preserved Flower Standardization R&D Collaboration

    We established a "Preserved Flower Standardization System R&D Collaboration" with the Kunming Institute of Botany, Chinese Academy of Sciences, and signed an industry-academia-research strategic partnership with Southwest Forestry University. This covers the entire spectrum from fresh flower cultivation (roses and other varieties), variety breeding and selection, technology R&D, to standard-setting.

  • 2023.12
    Digital Production Management

    Phleeya focused on product quality and customer service excellence by building an internal digital management system, expanding production capacity to an annual output of 9.6 million preserved flowers. We also invested in and put into operation a new standardized preserved flower processing facility, increasing the raw material production team to 30 workers and the floral design team to 60 artisans.

Honors and Qualifications


Service Case